Appcharge completed $58 million Series B Round funding
Sector:
Software
Gaming
MarTech
08/13/2025
Tel Aviv Israel
Appcharge
completed $58 million Series B Round funding. Investors include
IVP (lead), Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta Ventures, BITKRAFT Ventures, Corundum.
“Court rulings and policy changes have blown the direct-to-consumer doors wide-open,” said Maor Sason, CEO and co-founder of Appcharge. “Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores - and even beyond web stores - for better economics for consumer apps and more options for customers.”
About
Appcharge is the leading direct-to-consumer platform for mobile games - built for game makers, by game makers. Appcharge helps publishers sell directly to their players, which increases profits by 35%, and greatly improves player relationships and loyalty. As an all-in-one platform, the company provides everything game publishers need to go direct - fully branded web stores, gamified offers, global payments checkout, mobile in-app payments SDKs, and more. Appcharge is the fastest-growing mobile game payments platform, powering stores for over one-third of the top grossing mobile games.
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