Sector:
AI
FoodTech
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About
Founded in 2021, Starday is the AI-driven food company reinventing category growth for shelf-stable products. Starday uses AI to predict unmet consumer needs and corresponding product opportunities – then develops brands for retail distribution. Its proprietary platform of tools enables the company to launch new brands and products in months, not multiple years. Starday is also partnering with retailers and CPG brands to empower them to understand their customers better, prioritize the right trends, and create products that maintain their competitive edge.
Starday has developed and launched four brands available in major grocery retailers, including Sprouts, Target, The Fresh Market, Walmart, and Whole Foods Market, and via ecommerce platforms, such as Amazon and Instacart, with dozens of additional retailers launching in 2025. It is backed by leading venture capital firms, including Slow Ventures and Equal Ventures; notable entrepreneurs, including Tristan Walker, Instacart CEO Fidji Simo, and Instacart Founder Max Mullen; and multinational food and beverage companies.
Team
